Dashly Blog

Practical guides on web analytics, privacy, GDPR compliance, and revenue attribution. No fluff — just what works in 2026.

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Analytics

AI Search Traffic: Why 70% of ChatGPT Visits Show as Direct

70.6% of AI-origin traffic lands as Direct in GA4. ChatGPT, Perplexity, and Gemini visits are invisible in your analytics. Here is why, and ...

September 11, 2026 · 9 min read
Comparison

Plausible vs PostHog vs Dashly: Which Is Best for SaaS?

Plausible is too basic. PostHog is overwhelming. GA4 is a non-starter. Here is an honest comparison of the three analytics tools SaaS founde...

September 10, 2026 · 10 min read
Analytics

The Machine-Majority Web: 53% of Your Traffic Is Bots (2026)

In 2026, bots generate 53-57.5% of all web traffic. AI crawlers alone are 20% of bot traffic. Here is what this means for your analytics and...

September 8, 2026 · 8 min read
SaaS

Stripe Revenue Analytics: Which Traffic Makes Money?

You have Stripe payments and website traffic. But can you connect them? Here is how to see which traffic sources, pages, and campaigns actua...

September 6, 2026 · 9 min read
Analytics

How to Filter Bot Traffic from Your Analytics [2026]

Bot traffic inflates your analytics by 30-50%. Here is exactly how to detect and filter bots, AI crawlers, and scrapers from your web analyt...

September 2, 2026 · 9 min read
Privacy

Cookieless Analytics: No Cookies, No Banner [2026]

A complete guide to cookieless analytics: how it tracks visitors without cookies, why it does not need a consent banner, and how it captures...

August 28, 2026 · 11 min read
Migration

GA4 Migration: Switch from Google Analytics in 10 Min

A step-by-step guide to migrating away from Google Analytics 4. How to export your data, choose a replacement, install the new snippet, and ...

August 20, 2026 · 8 min read
Startups

Startup Analytics: 7 Metrics That Actually Matter

Most startups track vanity metrics. Here are the 7 metrics that actually matter for early-stage startups, how to set them up, and which tool...

August 15, 2026 · 10 min read
Analytics

Revenue Attribution: Connect Traffic to Dollars

Most analytics tools show traffic but not revenue. Here is how revenue attribution works, how to connect your payment processor, and how to ...

August 10, 2026 · 9 min read
Privacy

Session Replay Privacy: Watch Users Without Breaking GDPR

Session replays can violate GDPR if they capture personal data. Here is how privacy-safe replay works, what to redact, and which tools are c...

August 5, 2026 · 8 min read
Analytics

Dark Social: Track the Traffic Analytics Cannot See

70% of your traffic is "dark social" — shared in private messages, Slack, email, and apps that analytics tools cannot track. Here is how to ...

July 28, 2026 · 7 min read
Bloggers

Analytics for Bloggers: 5 Metrics That Actually Matter

Bloggers do not need 40 metrics. Here are the 5 that actually grow a blog, how to set them up in 5 minutes, and which tools are best for con...

July 20, 2026 · 7 min read
Privacy

Privacy-First Analytics: Track Without Cookies or Consent

Privacy-first analytics tracks visitor behavior without collecting personal data. Here is how it works, why it is better, and how to choose ...

July 12, 2026 · 8 min read
SaaS

SaaS Analytics: 9 Metrics Every SaaS Company Should Track

From MRR to churn to activation rate, here are the 9 analytics metrics that SaaS companies actually need — what they mean, how to calculate ...

July 5, 2026 · 11 min read
Privacy

GDPR Analytics Compliance: A Practical Guide [2026]

GDPR compliance for web analytics is not optional. Here is what the law requires, which tools are compliant, and how to set up analytics tha...

June 28, 2026 · 10 min read
Privacy

Cookieless Analytics: Why It Captures 60% More Data

Privacy-first analytics tracks visitors without cookies, without consent banners, and without collecting personal data. Here is what privacy...

September 9, 2026 · 10 min read